It was all hands on deck for this Post-it Notes social campaign! Working with great Dig Creative, Hyperbeam and Seamus Spilsbury to plan this out and bring it to life.
We decided to mix a bit of the old with the new on this one, digitally compositing stop-motion animation of the dance into the scene. We spent three large days creating the dance routine with hundreds of Post-it notes one frame at a time.
